Starting a successful business anywhere is a tall order. Yet, the reality is that some locations are better than others. The good news for professionals living in the Midwest is that St. Louis is one of the best places to launch a business. Indeed, according to one report, St. Louis is the seventh best city in the entire country to start a business. To that end, today we’ll share five important tips for business owners looking to hit the ground running in the Gateway City. Check them out here:
Pick a Solid Location
St. Louis is unique in that the population of the metro area is quite large, but the city limits are very small. Indeed, though nearly 3 million people live in or around St. Louis, only about 300,000 live within the city proper. As such, it’s important for prospective business owners to pick a location that suits their needs and their industry. Businesses that rely on foot traffic, for instance, will want to consider places like the Loop, Soulard, or downtown to set up shop. Alternatively, it’s possible to land some excellent real-estate properties deals in the suburbs surrounding St. Louis.
Partner with a Local Organization
Any time a new company enters an unfamiliar market, it’s a good idea to partner up with a popular organization with strong local ties. In the case of St. Louis, there are plenty of charitable and philanthropic groups that could use the support of a thriving business. Partnering with a charity is both a good thing to do and a quick way to win some solid PR points.
Create a Strong Company Culture
In order to stand out in a crowded field, businesses need to develop a unique culture and attract talented professionals. Of course, building a strong company culture is easier said than done. It requires lots of hard work and patience. Fortunately, by implementing educational programs like ethics training and career advancement courses, business leaders can mold a positive workplace atmosphere.
Deliver the Goods
St. Louis is located in Missouri, which for the uninitiated, is known as the Show-Me State. Given that fact, it’s good policy for new businesses to deliver on the promises they make early and often. Naturally, this will help you win the trust of local patrons and boost your company’s standing within the community.
Embrace the Area
St. Louis is a major metropolitan area, sure, but it’s got a lot more in common with small towns across America than it does sprawling behemoths like New York, Chicago, or Los Angeles. Thankfully, business owners who tap into the unique culture of St. Louis have a great chance of connecting with consumers and building a company with long-term viability.